Collection: Bigen

Bigen HOYU, A premier hair colouring company, has not only earned the largest market share in Japan, but is also one of the leading providers of hair colour and hair care products in more than 70 countries.
As an ambassador of the joys of hair colouring, Bigen Hoyu's slogan "COLOR YOUR HEART" expresses their desire to add dimension to people's lives through an extensive line of innovative hair colour and hair care products. With a strong business background and an unending passion for colouring and caring for hair, Bigen Hoyu marked its 100th anniversary in February 2005.

Determined to stay ahead of the latest trends, Hoyu has continually introduced products that have been heralded as unprecedented in its field. In addition to providing high quality products, we strive to lead the way by setting high standards for ourselves and utilizing cutting-edge technology to develop more user-friendly products.